Self-publishing has been shaking up the book industry, providing authors with more control than ever before. With traditional publishing...

Getting into consumers’ minds is like unlocking a treasure chest full of insights that can transform marketing strategies. The psychology...

Starting with the end goal is essential when creating a successful eBook. Identify the target niche market you want to serve—having a...

The short version of knowing your audience is essentially knowing what they like to read. But the question is, where do readers decide to...